The world's first 100% transparent clothing brand asked us to create a platform reflecting its image & positioning and also to produce a film for the launching.


Pressure accompanied Honest By for the launch of its first collection SS 12 ready-to-wear man and woman clothing, ecological 100 %.
For this special occasion, the agency directed a black and white film illustrating the natural and transparent side of the brand.

The website translates the high-end positioning of the brand designed by the famous Bruno Pieters and the concept of the brand based on a complete transparency of sources of supply.

Pressure eshop film 137

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